Creating Educational Videos

Decorative: An icon of an old-time film projector


1. "Creating Effective Educational Videos" (web page) recognizes that "[v]ideo has become an important component of many flipped, blended, and online classes," but emphasizes that "ensuring that videos are helping students involves taking a deeper look at video design and production."

  • "The key to designing effective educational videos is to begin with clear instructional intentions and follow research-based design principles."
  • To this end, the article outlines "four general principles." 

2. Key Principles (each [sub]point developed further in the article)

a. "Work from a storyboard."

"Begin with a storyboard to map out an outline of your text and visuals to

  • "plan what you will say"
  • "outline your visual elements"
  • "describe how you will apply design principles"
  • "determine the sequence of material."

b. "Apply course design principles."

Consider the following questions -- and your responses to them:

  • "Is video the best option?"
  • "What learning will the video support?"
  • "How will learning be reinforced?"

c. "Reduce cognitive processing demand."

Implement the following principles in your educational video:

  • "Coherence principle – limit extraneous content."
  • "Segmenting principle – break down the content in your video." 
  • "Contiguity principle – coordinate corresponding content." 
  • "Signaling principle – provide cues for how to process the material."

d. "Make videos engaging."

"If videos are not engaging, students are less likely to watch the entire video and complete post-video activities."

"Here are some research-supported recommendations to help increase engagement":

  • "Make shorter videos."
  • "Be yourself – make it personal." 
  • "Include talking head video."
  • "Add drawings and animations."
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